Bona Official Sponsor of World Expo 2010

Bona, the world top leader of wood floor finishes, lacquers and wood floor sanding machines announced official sponsorship of the Swedish Pavilion at EXPO 2010 in Shanghai. The World Expo 2010, which will run between 1 May and 31 October 2010, is expected to be the biggest Expo ever with 238 participating countries. The estimated number of visitors is 70 million, of which 95% are expected to be Chinese. As an official sponsor, Bona will be a supplier to the Swedish Pavilion with products for real wood flooring. “This is a great opportunity for us to show Bona’s long term commitment to the Chinese market and to communicate our Lifetime Support concept that is a great carrier of Bona’s sustainability efforts” says Kerstin Lindell, President and CEO at Bona.

The Bona system and Lifetime support concept will be demonstrated at the Expo 2010 as Bona will sponsor the exhibition with products for wooden floors. One of Bona’s customers will supply the Swedish Pavilion with wooden floors that have been finished with Bona’s UV finish. In total 900 m2 of a wooden floor will be fastened with Bona R850, a reactive adhesive that has been developed by Bona to replace the solvent-based adhesives. Bona will supply the exhibition with floor care products specially developed for wooden floors and give both technical support and education during the 6 months of the exhibition.

Bona products will be part of the Finnish Pavilion, to which the leading Finnish hardwood floor producer, Karelia-Upofloor Oy is providing their 2009 Red dot award winner Saima floors. - Karelia-Upofloor Oy’s is a longstanding partner to Bona Industrial Coating. Together we have developed a new and especially hardwearing UV finish for Saima, tells Paul Spångberg, Vice President and Director of Division Industrial Coating at Bona. The Saima floor will be installed with Bona R850 adhesive and maintained with Bona’s floor care products.